TY  - BOOK
AU  - Magrath,Allan J.
TI  - How to achieve zero-defect marketing
SN  - 0-8144-5123-3
U1  - 658.8/02 MAG 20
PY  - 1993///
CY  - New York
PB  - AMACOM,  Distributed by Quality Resources
KW  - Quality of products
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -