TY  - BOOK
AU  - McCalley,Russell W.
TI  - Marketing channel management: people, products, programs, and markets 
SN  - 0-275-95439-0
U1  - 658.8/4 CAL 20
PY  - 1996///
CY  - Westport, Conn.
PB  - Praeger
KW  - Marketing channels
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. [251]-255) and index
ER  -