TY  - BOOK
AU  - Bly,Robert W.
TI  - Business to business direct marketing: proven direct response methods to generate more leads and sales 
SN  - 0-8442-3243-2
U1  - 658.8/4 BLY 21
PY  - 1998///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Industrial marketing
N1  - Includes bibliographical references (p. 389-395) and index
ER  -