| 000 | 00732cam a2200229 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20130115112628.0 | ||
| 008 | 951122s1996 ctu b 001 0 eng | ||
| 020 | _a0-275-95439-0 | ||
| 040 | _csce | ||
| 082 | 0 | 0 |
_a658.8/4 CAL _220 |
| 100 | 1 | _aMcCalley, Russell W. | |
| 245 | 1 | 0 |
_aMarketing channel management : _bpeople, products, programs, and markets / _cRussell W. McCalley ; foreword by Ray Goldberg. |
| 260 |
_aWestport, Conn. : _bPraeger, _c1996. |
||
| 300 |
_axx, 262 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. [251]-255) and index. | ||
| 541 |
_e12795
_hNu.1664 |
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| 562 | _e1 copy | ||
| 650 | 0 | _aMarketing channels. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c12599 _d12599 |
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