000 00759cam a2200241 a 4500
003 OSt
005 20130115113856.0
008 970714s1998 ilu b 001 0 eng
020 _a0-8442-3243-2
040 _csce
082 0 0 _a658.8/4 BLY
_221
100 1 _aBly, Robert W.
245 1 0 _aBusiness to business direct marketing :
_bproven direct response methods to generate more leads and sales /
_cRobert W. Bly.
246 3 0 _aDirect marketing
250 _a2nd ed.
260 _aLincolnwood, Ill. :
_bNTC Business Books,
_cc1998.
300 _axii, 403 p. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 389-395) and index.
541 _e12685
_hNu.1969
562 _e1 copy
650 0 _aIndustrial marketing.
942 _2ddc
_cBK
999 _c12601
_d12601