000 04351nam a22005295i 4500
001 978-3-319-71288-8
003 DE-He213
005 20200712165734.0
007 cr nn 008mamaa
008 190123s2019 gw | s |||| 0|eng d
020 _a9783319712888
_9978-3-319-71288-8
024 7 _a10.1007/978-3-319-71288-8
_2doi
050 4 _aP87-96
072 7 _aJFD
_2bicssc
072 7 _aSOC052000
_2bisacsh
072 7 _aJBCT
_2thema
082 0 4 _a302.23
_223
100 1 _aNoam, Eli M.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
245 1 0 _aManaging Media and Digital Organizations
_h[electronic resource] /
_cby Eli M. Noam.
250 _a1st ed. 2019.
264 1 _aCham :
_bSpringer International Publishing :
_bImprint: Palgrave Macmillan,
_c2019.
300 _aXX, 687 p. 111 illus., 45 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aI Overview -- 1. Introduction -- 2. The Information Environment -- II Production -- 3. Production Management in Media and Information -- 4. Technology Management in Media and Information Firms -- 5. Human Resource Management for Media and Information Firms -- 6. Financing Media, Information, and Communication -- 7. Intellectual Asset Management -- 8. Entertainment Law and Media Regulation -- 9. Demand and Market Analysis for Media and Information Products -- III Marketing -- 10. Marketing of Media and Information -- 11. Pricing of Media and Information -- 12. Distribution of Media and Information -- IV Feedback Loop -- 13. Accounting in Media and Information Firms -- 14. Strategy Planning in Media and Information Firms -- 15. Concluding Observations. .
520 _aWhat does it take for success in the media business? Creativity, innovation, and performance, of course. Plus experience and good judgment. However, it also requires an understanding of the principles and tools of management. This book summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover—in a jargonless, non-technical way—the major management functions. First, creating a media product: the financing of projects and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, is the control loop: media accounting and strategy planning. The book’s interdisciplinary approach goes beyond an industry-by-industry coverage and centers around management functions. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. It is also a work that helps advance the entire field—the management of information resources and products—to a more central role in business analysis. This book is designed to help those already in the sector or those joining it to become creative managers and managerial creatives. It aims to make managers in this field more knowledgeable, less blinded by hype, more effective, more productive, and more responsible. .
650 0 _aCommunication.
650 0 _aIndustrial management.
650 0 _aCulture.
650 0 _aTechnology.
650 0 _aManagement.
650 1 4 _aMedia and Communication.
_0http://scigraph.springernature.com/things/product-market-codes/412010
650 2 4 _aMedia Management.
_0http://scigraph.springernature.com/things/product-market-codes/513020
650 2 4 _aCulture and Technology.
_0http://scigraph.springernature.com/things/product-market-codes/411180
650 2 4 _aCultural Management.
_0http://scigraph.springernature.com/things/product-market-codes/X22050
650 2 4 _aManagement.
_0http://scigraph.springernature.com/things/product-market-codes/515000
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783319712871
776 0 8 _iPrinted edition:
_z9783319712895
856 4 0 _uhttps://doi.org/10.1007/978-3-319-71288-8
912 _aZDB-2-LCM
999 _c17712
_d17712
942 _cebook