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008 161007s2017 gw | s |||| 0|eng d
020 _a9783658101831
_9978-3-658-10183-1
024 7 _a10.1007/978-3-658-10183-1
_2doi
050 4 _aHF5001-6182.2
072 7 _aKNP
_2bicssc
072 7 _aBUS000000
_2bisacsh
072 7 _aKC
_2thema
082 0 4 _a381
_223
100 1 _aZentes, Joachim.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
245 1 0 _aStrategic Retail Management
_h[electronic resource] :
_bText and International Cases /
_cby Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein.
250 _a3rd ed. 2017.
264 1 _aWiesbaden :
_bSpringer Fachmedien Wiesbaden :
_bImprint: Springer Gabler,
_c2017.
300 _aXVI, 468 p. 150 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aFunctions, Formats and Players in Retailing -- Strategic Marketing in Retailing -- Marketing Mix in Retailing -- Buying, Logistics and Performance Measurement.
520 _aThis book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management. Contents Functions, Formats and Players in Retailing Strategic Marketing in Retailing Marketing Mix in Retailing Buying, Logistics and Performance Measurement Target Groups Advanced undergraduate students and graduate students majoring in Business Administration, Marketing or Management Practitioners who wish to obtain compact and practice-oriented information on current concepts The Authors Joachim Zentes is Professor Emeritus of Management and Marketing at the Saarland University, Saarbrücken, Germany. Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. .
650 0 _aTrade.
650 0 _aBusiness.
650 0 _aCommerce.
650 0 _aSales management.
650 0 _aMarketing.
650 1 4 _aTrade.
_0http://scigraph.springernature.com/things/product-market-codes/527010
650 2 4 _aSales/Distribution.
_0http://scigraph.springernature.com/things/product-market-codes/524000
650 2 4 _aMarketing.
_0http://scigraph.springernature.com/things/product-market-codes/513000
700 1 _aMorschett, Dirk.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
700 1 _aSchramm-Klein, Hanna.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783658101824
776 0 8 _iPrinted edition:
_z9783658101848
856 4 0 _uhttps://doi.org/10.1007/978-3-658-10183-1
912 _aZDB-2-BUM
999 _c17891
_d17891
942 _cebook