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020 _a9783319498492
_9978-3-319-49849-2
024 7 _a10.1007/978-3-319-49849-2
_2doi
050 4 _aG149-180
072 7 _aKNS
_2bicssc
072 7 _aBUS081000
_2bisacsh
082 0 4 _a338.4791
_223
100 1 _aCamilleri, Mark Anthony.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
245 1 0 _aTravel Marketing, Tourism Economics and the Airline Product
_h[electronic resource] :
_bAn Introduction to Theory and Practice /
_cby Mark Anthony Camilleri.
250 _a1st ed. 2018.
264 1 _aCham :
_bSpringer International Publishing :
_bImprint: Springer,
_c2018.
300 _aXXIV, 213 p. 10 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aTourism, Hospitality & Event Management,
_x2510-4993
505 0 _aPart 1: An Introduction to Travel Marketing -- Part 2: Tourism Economics -- Part 3: The Airline Product.
520 _aThis book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors. This publication covers both theory and practice in an engaging style, that will spark the readers’ curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments. “Dr. Camilleri provides tourism students and practitioners with a clear and comprehensive picture of the main institutions, operations and activities of the travel industry.” Phili p Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Evanston/Chicago, IL, USA.
650 0 _aTourism.
650 0 _aManagement.
650 0 _aMarketing.
650 0 _aCommunication.
650 1 4 _aTourism Management.
_0http://scigraph.springernature.com/things/product-market-codes/527050
650 2 4 _aMarketing.
_0http://scigraph.springernature.com/things/product-market-codes/513000
650 2 4 _aMedia and Communication.
_0http://scigraph.springernature.com/things/product-market-codes/412010
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783319498485
776 0 8 _iPrinted edition:
_z9783319498508
776 0 8 _iPrinted edition:
_z9783319842554
830 0 _aTourism, Hospitality & Event Management,
_x2510-4993
856 4 0 _uhttps://doi.org/10.1007/978-3-319-49849-2
912 _aZDB-2-BUM
999 _c17993
_d17993
942 _cebook