Divide and conquer : target your customers through market segmentation /
Webber, Harry, 1944-
Divide and conquer : target your customers through market segmentation / Harry Webber. - New York : Wiley, c1998. - viii, 232 p. ; 24 cm.
Includes index.
0-471-17633-8 9780471176336
Market segmentation--United States.
Management.
Organisation.
658.8/02 / WEB
Divide and conquer : target your customers through market segmentation / Harry Webber. - New York : Wiley, c1998. - viii, 232 p. ; 24 cm.
Includes index.
0-471-17633-8 9780471176336
Market segmentation--United States.
Management.
Organisation.
658.8/02 / WEB