The total marketing and sales plan /
O'Hara, Patrick D.
The total marketing and sales plan / Patrick D. O'Hara. - New York : J. Wiley, c1992. - xiv, 290 p. : ill. ; 26 cm. + 1 computer disk (5 1/4 in.)
Includes bibliographical references and index.
0-471-57114-8
Marketing.
Sales promotion.
658.8/02 HAR
The total marketing and sales plan / Patrick D. O'Hara. - New York : J. Wiley, c1992. - xiv, 290 p. : ill. ; 26 cm. + 1 computer disk (5 1/4 in.)
Includes bibliographical references and index.
0-471-57114-8
Marketing.
Sales promotion.
658.8/02 HAR