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    2. ISBD view for: I'd like the world to buy a coke :
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    I'd like the world to buy a coke :

    Greising, David,

    I'd like the world to buy a coke : the life and leadership of Roberto Goizueta / I would like the world to buy a coke David Greising. - New York : Wiley, c1998. - xviii, 334 p. : ill. ; 24 cm.

    Includes bibliographical references (p. 305-321) and index.

    0-471-19408-5


    Goizueta, Roberto,


    Coca-Cola Company.


    Chief executive officers--Biography.--United States
    Soft drink industry--United States.

    338.7 GRE
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