Portfolio Building Activities in Social Media: Exercises in Strategic Communication /
Freberg, Karen
Portfolio Building Activities in Social Media: Exercises in Strategic Communication / Karen Freberg - Los Angeles, London,New Delhi, Singapore,Washington DC & Melbourne : SAGE Publications, Inc, 2019. - 89p.: ill,; 25 cm. - Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, this practical exercise guide offers students multiple opportunities to create and build their portfolio of work. Designed to be used with Freberg’s Social Media for Strategic Communication, but flexible enough to bundle with any PR textbook, these exercises are useful to any professor looking to incorporate more activities around social media and digital brand development. .
9781544338255
659.202 / FRE
Portfolio Building Activities in Social Media: Exercises in Strategic Communication / Karen Freberg - Los Angeles, London,New Delhi, Singapore,Washington DC & Melbourne : SAGE Publications, Inc, 2019. - 89p.: ill,; 25 cm. - Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, this practical exercise guide offers students multiple opportunities to create and build their portfolio of work. Designed to be used with Freberg’s Social Media for Strategic Communication, but flexible enough to bundle with any PR textbook, these exercises are useful to any professor looking to incorporate more activities around social media and digital brand development. .
9781544338255
659.202 / FRE