Strategic marketing planning /
Mc Donald Malcolm.
Strategic marketing planning / Malcolm McDonald - 2nd ed. - London : Kogan page ltd , 1993. - 255 p. ill.; 23 cm.
0-7494-2096-0
658.8 MCD
Strategic marketing planning / Malcolm McDonald - 2nd ed. - London : Kogan page ltd , 1993. - 255 p. ill.; 23 cm.
0-7494-2096-0
658.8 MCD