Social Marketing in Action (Record no. 17703)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 06295nam a22005295i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-030-13020-6 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DE-He213 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200712165730.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr nn 008mamaa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190524s2019 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783030130206 |
| -- | 978-3-030-13020-6 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.1007/978-3-030-13020-6 |
| Source of number or code | doi |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.34 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS016000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | thema |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Edition number | 23 |
| 245 10 - TITLE STATEMENT | |
| Title | Social Marketing in Action |
| Medium | [electronic resource] : |
| Remainder of title | Cases from Around the World / |
| Statement of responsibility, etc | edited by Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. 2019. |
| 264 #1 - | |
| -- | Cham : |
| -- | Springer International Publishing : |
| -- | Imprint: Springer, |
| -- | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXIX, 462 p. 74 illus., 71 illus. in color. |
| Other physical details | online resource. |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 347 ## - | |
| -- | text file |
| -- | |
| -- | rda |
| 490 1# - SERIES STATEMENT | |
| Series statement | Springer Texts in Business and Economics, |
| International Standard Serial Number | 2192-4333 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I: Understanding Social Marketing -- Chapter 1 The Big Picture in Social Marketing -- Chapter 2 The Fundamentals of Social Marketing -- Chapter 3 Research and Evaluation in Social Marketing -- Chapter 4 Theory in Social Marketing -- Chapter 5 A Brief History of Social Marketing -- Part II Social Marketing Cases: Social Welfare -- Chapter 6 Fun Ways to Engage with Rail Safety through the Dumb Ways to Die Social Marketing Campaign -- Chapter 7 The Second Life of Food -- Chapter 8 The Bank of Cancer Research -- Chapter 9 VCW of Social Impact in a Developing Country -- Chapter 10 Operation Red Nose -- Chapter 11 Social Marketing for the Reduction of Tax Evasion -- Chapter 12 Worn Wear -- Part III Social Marketing Cases: Health -- Chapter 13 Inculcating the Handwashing Habit through Social Marketing Among Poor Children in India -- Chapter 14 Social Marketing Campaigns for Healthier Eating Habits in France -- Chapter 15 Smile Train India -- Chapter 16 Enhancing Existing Communication Channels for Large-Scale Health Interventions -- Chapter 17 Saving Lives through Lifebuoy's "Help a Child Reach 5' Social Marketing Campaign -- Chapter 18 Behavior Change and Nutrition Education for Teenagers -- Chapter 19 Using Social Marketing to Promote Handwashing the Soap for a Healthier Vietnam -- Part IV: Social Marketing Cases: Environment -- Chapter 20 Using Social Marketing to Increase Bicycle Ridership to Major Events in Vancouver, Canada -- Chapter 21 Akureyri on the Verge -- Chapter 22 Vancouver Aquarium and World Wildlife Foundation's Great Canadian Shoreline Cleanup -- Chapter 23 Be the Street You Want to See -- Chapter 24 The Coulee Clean Up -- Chapter 25 Applying Social Marketing to Koala Conservation -- Part V Social Marketing Cases: Education -- Chapter 26 Co-creating a Sea Change Social Marketing Campaign for Ocean Literacy in Europe -- Chapter 27 Enhancing Health by Means of Massive Open Online Courses -- Chapter 28 Use of Social Marketing to Improve Science Teaching in Maharashtra, India 2014-2018 -- Chapter 29 A Case of Co-Created Social Marketing Campaign. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change. This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world. Specifically, Part I clearly and concisely explains the principles of social marketing in five chapters: • Upstream vs. downstream social marketing, SWOT, competition • Fundamentals of social marketing, ethics • Formative and Evaluative Research • Theories applied in social marketing • A historical perspective on social marketing Part II features 24 social marketing case studies that demonstrate the application of social marketing principles. All 24 cases follow a consistent structure that includes: • Background • Positioning • SWOT • Research • Objectives • The 4 P’s • Target audience • Evaluation • Barriers and benefits • Discussion • Competition This format allows for students and professors to easily and effectively select individual cases and compare between cases. This textbook also allows instructors to encourage critical thinking by having students compare and contrast not only the cases themselves, but the applications used. In addition, teaching guides with answers to discussion questions, suggestions for activities inside and outside of the classroom and further readings are available to assist professors in teaching from this book. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Motivation research (Marketing). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management—Study and teaching. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer Behavior. |
| -- | http://scigraph.springernature.com/things/product-market-codes/513060 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market Research/Competitive Intelligence. |
| -- | http://scigraph.springernature.com/things/product-market-codes/513030 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management Education. |
| -- | http://scigraph.springernature.com/things/product-market-codes/517040 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Basil, Debra Z. |
| Relator term | editor. |
| Relator code | edt |
| -- | http://id.loc.gov/vocabulary/relators/edt |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Diaz-Meneses, Gonzalo. |
| Relator term | editor. |
| Relator code | edt |
| -- | http://id.loc.gov/vocabulary/relators/edt |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Basil, Michael D. |
| Relator term | editor. |
| Relator code | edt |
| -- | http://id.loc.gov/vocabulary/relators/edt |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | SpringerLink (Online service) |
| 773 0# - HOST ITEM ENTRY | |
| Title | Springer eBooks |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Printed edition: |
| International Standard Book Number | 9783030130190 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Printed edition: |
| International Standard Book Number | 9783030130213 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Springer Texts in Business and Economics, |
| -- | 2192-4333 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://doi.org/10.1007/978-3-030-13020-6">https://doi.org/10.1007/978-3-030-13020-6</a> |
| 912 ## - | |
| -- | ZDB-2-BUM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
No items available.