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    1. Home
    2. MARC view: Travel Marketing, Tourism Economics and the Airline Product
    Normal view MARC view ISBD view

    Travel Marketing, Tourism Economics and the Airline Product (Record no. 17993)

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    MARC details
    000 -LEADER
    fixed length control field 03222nam a22005175i 4500
    001 - CONTROL NUMBER
    control field 978-3-319-49849-2
    003 - CONTROL NUMBER IDENTIFIER
    control field DE-He213
    005 - DATE AND TIME OF LATEST TRANSACTION
    control field 20200712171050.0
    007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
    fixed length control field cr nn 008mamaa
    008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
    fixed length control field 171003s2018 gw | s |||| 0|eng d
    020 ## - INTERNATIONAL STANDARD BOOK NUMBER
    International Standard Book Number 9783319498492
    -- 978-3-319-49849-2
    024 7# - OTHER STANDARD IDENTIFIER
    Standard number or code 10.1007/978-3-319-49849-2
    Source of number or code doi
    050 #4 - LIBRARY OF CONGRESS CALL NUMBER
    Classification number G149-180
    072 #7 - SUBJECT CATEGORY CODE
    Subject category code KNS
    Source bicssc
    072 #7 - SUBJECT CATEGORY CODE
    Subject category code BUS081000
    Source bisacsh
    082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
    Classification number 338.4791
    Edition number 23
    100 1# - MAIN ENTRY--PERSONAL NAME
    Personal name Camilleri, Mark Anthony.
    Relator term author.
    Relator code aut
    -- http://id.loc.gov/vocabulary/relators/aut
    245 10 - TITLE STATEMENT
    Title Travel Marketing, Tourism Economics and the Airline Product
    Medium [electronic resource] :
    Remainder of title An Introduction to Theory and Practice /
    Statement of responsibility, etc by Mark Anthony Camilleri.
    250 ## - EDITION STATEMENT
    Edition statement 1st ed. 2018.
    264 #1 -
    -- Cham :
    -- Springer International Publishing :
    -- Imprint: Springer,
    -- 2018.
    300 ## - PHYSICAL DESCRIPTION
    Extent XXIV, 213 p. 10 illus.
    Other physical details online resource.
    336 ## -
    -- text
    -- txt
    -- rdacontent
    337 ## -
    -- computer
    -- c
    -- rdamedia
    338 ## -
    -- online resource
    -- cr
    -- rdacarrier
    347 ## -
    -- text file
    -- PDF
    -- rda
    490 1# - SERIES STATEMENT
    Series statement Tourism, Hospitality & Event Management,
    International Standard Serial Number 2510-4993
    505 0# - FORMATTED CONTENTS NOTE
    Formatted contents note Part 1: An Introduction to Travel Marketing -- Part 2: Tourism Economics -- Part 3: The Airline Product.
    520 ## - SUMMARY, ETC.
    Summary, etc This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors. This publication covers both theory and practice in an engaging style, that will spark the readers’ curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments. “Dr. Camilleri provides tourism students and practitioners with a clear and comprehensive picture of the main institutions, operations and activities of the travel industry.” Phili p Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Evanston/Chicago, IL, USA.
    650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name as entry element Tourism.
    650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name as entry element Management.
    650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name as entry element Marketing.
    650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name as entry element Communication.
    650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name as entry element Tourism Management.
    -- http://scigraph.springernature.com/things/product-market-codes/527050
    650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name as entry element Marketing.
    -- http://scigraph.springernature.com/things/product-market-codes/513000
    650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name as entry element Media and Communication.
    -- http://scigraph.springernature.com/things/product-market-codes/412010
    710 2# - ADDED ENTRY--CORPORATE NAME
    Corporate name or jurisdiction name as entry element SpringerLink (Online service)
    773 0# - HOST ITEM ENTRY
    Title Springer eBooks
    776 08 - ADDITIONAL PHYSICAL FORM ENTRY
    Display text Printed edition:
    International Standard Book Number 9783319498485
    776 08 - ADDITIONAL PHYSICAL FORM ENTRY
    Display text Printed edition:
    International Standard Book Number 9783319498508
    776 08 - ADDITIONAL PHYSICAL FORM ENTRY
    Display text Printed edition:
    International Standard Book Number 9783319842554
    830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
    Uniform title Tourism, Hospitality & Event Management,
    -- 2510-4993
    856 40 - ELECTRONIC LOCATION AND ACCESS
    Uniform Resource Identifier <a href="https://doi.org/10.1007/978-3-319-49849-2">https://doi.org/10.1007/978-3-319-49849-2</a>
    912 ## -
    -- ZDB-2-BUM
    942 ## - ADDED ENTRY ELEMENTS (KOHA)
    Koha item type

    No items available.

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