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    2. Details for: Marketing channel management :
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    Marketing channel management : people, products, programs, and markets / Russell W. McCalley ; foreword by Ray Goldberg.

    By:
    • McCalley, Russell W
    Material type: TextTextPublication details: Westport, Conn. : Praeger, 1996.Description: xx, 262 p. ; 24 cmISBN:
    • 0-275-95439-0
    Subject(s):
    • Marketing channels
    • Marketing -- Management
    DDC classification:
    • 658.8/4 CAL 20
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    • Holdings ( 1 )
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    Holdings
    Item type Current library Call number Status Date due Barcode
    Books Books Samtse College of Education 658.8/4 CAL (Browse shelf(Opens below)) Available A03945
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    658.8/34 DEA Economics and consumer behavior / 658.84 BAN E-business fundamentals / 658.8/4 BLY Business to business direct marketing : 658.8/4 CAL Marketing channel management : 658.85 GUP Winning strategies : 658.85 KHE You Can Sell 658.85 KHE You Can Sell

    Includes bibliographical references (p. [251]-255) and index.

    12795
    Nu.1664

    1 copy

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