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    1. Home
    2. Details for: Strategic marketing management cases /
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    Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.

    By:
    • Cravens, David W
    Contributor(s):
    • Lamb, Charles W
    • Crittenden, Victoria Lynn
    Material type: TextTextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, 1999.Edition: 6th edDescription: xvi, 624 p. : ill. ; 26 cm. + 1 computer disc (3 1/2 in.)ISBN:
    • 0-256-26125-3
    Subject(s):
    • Marketing -- Case studies
    DDC classification:
    • 658.8/02 CRA 21
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    • Holdings ( 1 )
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    Holdings
    Item type Current library Call number Status Date due Barcode
    Books Books Samtse College of Education 658.8/02 CRA (Browse shelf(Opens below)) Available A03949
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    658.800285 CRA E-commerce concepts : 658.800285 CRA E-commerce concepts : 658.800285 CRA E-commerce concepts : 658.8/02 CRA Strategic marketing management cases / 658.85 KHE You Can Sell 658.85 MAS A Perfect guide on selling anything to anyone / 658.872 REY The complete e-commerce book :

    Includes bibliographical references and index of cases.

    D 160

    1 copy

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