Market Research [electronic resource] : The Process, Data, and Methods Using Stata / by Erik Mooi, Marko Sarstedt, Irma Mooi-Reci.

By:

Mooi, Erik [author.]

Contributor(s):

Material type: Text

TextSeries: Springer Texts in Business and EconomicsPublisher: Singapore : Springer Singapore : Imprint: Springer, 2018Edition: 1st ed. 2018Description: XX, 416 p. 212 illus., 50 illus. in color. online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9789811052187

Subject(s):

Additional physical formats: Printed edition:: No title; Printed edition:: No title; Printed edition:: No titleDDC classification:

658.83 23

LOC classification:

HF5415.2-5415.34

Online resources:

Click here to access online

Contents:

Chapter 1: Introduction -- Chapter 2: The Market Research Process -- Chapter 3: Data -- Chapter 4: Getting Data -- Chapter 5: Descriptive Statistics -- Chapter 6: Hypothesis Testing -- Chapter 7: Regression Analysis -- Chapter 8: Factor Analysis -- Chapter 9: Cluster Analysis -- Chapter 10: Communicating the Results.

In: Springer eBooksSummary: This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.

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This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.

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