Strategic marketing management cases /
Cravens, David W.
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. - 6th ed. - Boston : Irwin/McGraw-Hill, 1999. - xvi, 624 p. : ill. ; 26 cm. + 1 computer disc (3 1/2 in.) - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index of cases.
0-256-26125-3
Marketing--Case studies.
658.8/02 CRA
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. - 6th ed. - Boston : Irwin/McGraw-Hill, 1999. - xvi, 624 p. : ill. ; 26 cm. + 1 computer disc (3 1/2 in.) - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index of cases.
0-256-26125-3
Marketing--Case studies.
658.8/02 CRA