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    2. ISBD view for: Marketing to the mind :
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    Marketing to the mind :

    Maddock, Richard C.

    Marketing to the mind : right brain strategies for advertising and marketing / Richard C. Maddock and Richard L. Fulton. - Westport, Conn. : Quorum Books, 1996. - xvii, 280 p. : ill. ; 24 cm.

    Includes bibliographical references and indexes.

    1-56720-031-1


    Advertising--Psychological aspects.
    Motivation research (Marketing)
    Marketing.

    659.1/01/9 MAD
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