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    2. ISBD view for: Marketing channel management :
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    Marketing channel management :

    McCalley, Russell W.

    Marketing channel management : people, products, programs, and markets / Russell W. McCalley ; foreword by Ray Goldberg. - Westport, Conn. : Praeger, 1996. - xx, 262 p. ; 24 cm.

    Includes bibliographical references (p. [251]-255) and index.

    0-275-95439-0


    Marketing channels.
    Marketing--Management.

    658.8/4 CAL
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